Corresponding to the mechanism of sensitive skin, how to design the formula?Issuing time:2022-05-31 15:15 In the functional skin care track, "sensitive skin" and "sensitive skin" have always been the direction that brands and consumers care about most. In recent years, almost all of the leading brands that have emerged on the domestic track have "started" or even "grown" with this positioning. Seeing that Zhuyu is ahead, more and more brands want to replicate this successful path, and they have entered the game one after another with "sensitive skin" and "skin barrier repair" as the entry point. But is skincare's soothing repair for sensitive skin really that easy to achieve? What are the different symptoms of sensitive skin? What is the root cause of the problem? What aspects and factors should brands consider in ingredient selection and formulation design? What are the precautions for efficacy verification? These issues are all things that brands need to think about when entering the sub-segment of "sensitive skin". From May 10th to 11th, the 2022 (3rd) China Cosmetics Research Trends Conference sponsored by Jumei was officially held in the form of online live broadcast on the Internet, and presented at the same time in the "Jumei College" and "Jumei Video". In the "Barrier Repair" session on the morning of the 11th, Professor He Li, Executive Director of Yunnan Dermatology Hospital of the First Affiliated Hospital of Kunming Medical University, and Dr. Mei Hexiang, founder of Futu Medical, focused on the "Mechanism and Formula Design of Sensitive Skin" ” topic opened a dialogue. |